Brand development and repositioning strategy for Tommy Hilfiger in Europe
We helped to reposition Tommy Hilfiger Denim for the European market. To appeal to a fresh and sophisticated european audience we invigorated it with depth and credibility through the use of 'layered' graphics and the story of Tommy Hilfiger. Musical influences of icons such as T-Rex and David Bowie were employed, along with Americana and illustrative graphics with a contemporary twist, to pull the image away from it's previous associations with the U.S. hip-hop scene.
